Katja Bauer

Let’s collaborate!

Great creative collaborations

Aligning teams across different industries and disciplines to solve creative problems is challenging. Mixed responsibilities, differing opinions, multiple stakeholders, and looming deadlines can stifle creativity and make the process of delivering great results seem impossible.

Glue provides a unique structure so creative processes flow easily. We call it creative collaboration.

Real results, real fast!

Our unique process gets the best out of creative teams. It provides space for creative thinking while working at the fast pace large organisations and their agency partners need.

That’s why we invented the Collaboration Run: A structured workshop approach to creativity brings companies and agencies together to collaborate in a way that has never been done before. The process guarantees big, innovative ideas that meet the company’s objectives.

We involve the right stakeholders and users at exactly the right moment.

The structure ensures budgets and time for the project don’t blow out.

Continuous joint and structured decision making keeps the process moving forward.

A 7-week process to fast track the flow of information and exchange of ideas.

Our approach keeps everyone connected. With each other, the user and with the goal.

That's why we are GLUE.

The Collaboration Run

The Collaboration Run is a structured, human centred process. It compresses work on a new marketing campaign, brand direction, or another creative challenge that usually takes energy consuming months into 7 weeks. We offer value for a fixed price. Guaranteed.

Glue facilitates (high energy) team sessions with time for creative exploration, for validating ideas with and gaining relevant insights from customers.

Prepare week 0

> Gather & Prepare >

Collect all relevant input for the Run, plan all sessions, prepare the team and define all internal and external stakeholders.

Brief week 1

> Set the stage >

Team kick-off session to define the scope of the assignment. Start mapping all input and check for gaps.

Frame week 2

> Create focus >

Two intensive sessions with Run team and most important stakeholders to create the strategic framework, define opportunity areas and to find mutual understanding.

Concept week 3/4

> Scenario & big idea >

Develop creative umbrella idea by small (agency) team, review session with the Run team and interview session with users to explore idea.

Create week 5/6

> Narrative & Prototype >

Develop and enrich full creative narrative and prototype, review session with Run team and interview session to validate ideas with users.

Execute week 7

> Execute >

The output of these 7 weeks is a validated campaign prototype ready for execution. Supported by a detailed campaign planning, roadmap for execution, clear campaign KPI’s and stakeholder buy in.

About Glue

In 2021, Jochem Reinders Folmer and Katja Bauer founded Glue out of belief that complex problems are best solved collaboratively. Combining years of experience in the field of advertising, marketing and innovation on both sides of the fence has shown us the need for a new domain: Creative Collaboration. We bring people together to deliver great results, by applying Design Thinking to creative projects.

Katja Bauer: “In guiding creative development projects, I often felt that the many revision rounds and stakeholder alignment meetings lead to creative compromises that missed the sharpness the team had been aiming for. We invented a process that provides space for creative ideas to flourish. And at the same time hands the tools for effective team collaboration.”

Jochem Reinders Folmer: Working for years as an innovation and marketing consultant has shown that the way agencies and businesses work together was needing a rethink. Starting with separating process and content. And finally moving to a value based business model. This way of thinking lead to our first product: the Collaboration Run.


Our Collaborators


Let’s collaborate!

Curious to find out if our approach could work for your project? Or would you like to know more about creative collaboration or the Collaboration Run? Leave your details below, and we will contact you to plan a call.